#8 - What's in a Name? ~ Part 3
Today completes the What's in a Name? series.  The previous post have been about how we choose our avatar names and naming your business brand.  Just like naming your business brand naming the products in your store is equally important.  When I began to name my products I wish I had known these rules.  Instead I had to develop a naming system for my skins and makeups on my own.  My skins have a 4 tier name SKIN NAME.SKIN TONE.BROW COLOR and CLEAVAGE OPTION either NATURAL CLEAVAGE or PUSH-UP CLEAVAGE.  While the makeup a 2 tier name MAKE UP NAME and COLOR NAME.  I decided to do a bit of research on principles of product naming.  I was curious to see if I applied these principles without knowing it
Principle 1: Make it Memorable
                   When naming a product the name should grab the attention of the shopper and stay                                memorable.  I try to give my product names that will be easy to remember and along                            with the vendor picture keep it memorable.
Principle 2: Give it Meaning
                    When naming a product make the name more powerful by expanding the meaning of the                       name and add depth to make it powerful.  When I am making my makeups I don't just                         use color names I try to use adjectives or color names that are more descriptive.
Principle 3: Make it Stand Out
                   When naming a product it needs to stand out among all the other similar products from                          other designers.  Your product doesn't just need to be well made but needs to be well                            named.
Principle 4: What is the Story?
                    When naming a product remember that names of your product are just a part of your                            brand. Make your product mean what you want.  As I make my skins and makeup I                              think about what story I want to convey.  Even in the styling for the vendor ads I try to                        complete the story in one visual like a cover for a novel.
Principle 5: Be Descriptive
                   When naming a product having a name that describes what the product is or what it is                            used for is important.  When I first began my business I didn't add key words like skin,                        eyes or makeup to the vendor ads.  It caused much confusion for customers they didn't                          know if they were buying hair, eyes, or clothing.  Just by adding simple descriptors to                          the product name saved much headaches for both me and my customers.
Principle 6: Use Real Words with a Twist
                    When naming a product words don't have to be used literally.  I try to have fun when I                           name my products.  The names I choose tend to have real world meaning.
Principle 7: Makeup up a Word
                   When naming a product you can ensure originality by making up a word for the name.  I                     have to try this sometime.  I tend to use real words.  Guess that if it works for real world                       businesses it will work for Second Life businesses as well.
Principle 8: Change Spellings
                   When naming a product be creative with spelling. I combine principle 8 and 9 together                          since my skins are real life names I add to the creativity by changing the spelling.
Principle 9: Use a Place or Person's Name When naming a product use real world places and people names.  This gives a personal                        touch to your product.  However, a word of warning be careful in naming products that                        are personal as it is easy to be offended by bad reviews or negative comments from                              customers.
Styling Credit
Outfit: Kaede Kimono and Hakama from Agata Jewelry:  Eos Earrings from Eudora Shoes: Vita in Black from Azoury
Mesh Head: Simone from LeLutka Mesh Body: Lara from Maitreya Skin: Jade in Chai Tone from Dulce Secrets Eyes: LeLutka Eyes for Simone (Came with Mesh Head) Eye Applier: Terra Firma LeLutka Applier from Dulce Secrets Nail Appliers for Maitreya Lara: Gold Blossom Nails from Livia
Makeup: Blush - Yingtai; Eyeshadow - Prina; Lips - Yingtai and from Zibska Hair: Elomo from Tukinowaguma
Location: Stellina
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